Be wise in marketing: Mobile Apps development by KanHan EDU

(Hong Kong, 30 Jul 2011) The popularity of smart phones provides a diversified communication channel on message broadcast and marketing promotion. KanHan Educational Services Limited (KanHan EDU) has already developed different types of iPhone and Android applications (Apps) for Hong Kong SAR Government Departments and commercial companies with one-stop solution. Integrated with internet platforms, creative designs and experienced programming skills , the development of Apps by KanHan EDU will be a new media to be applied into various areas:
Brand promotion
One of the largest cosmetic brands from France - Ingrid Millet (Client) was first launched in Hong Kong in 1989 growing to presence with over 50 skin beauty institutes over the region. To establish a professional image in promoting her unique skincare products, KanHan EDU has designed a thematic Android App for the brand to be used in all retail outlets. Backing-up with a sophisticated Content Management System (CMS), client can periodically update the latest product information from internet to App in a click. By dramatically eliminating most physical catalogue printing costs, an e-Concept of product brochure becomes a very attractive cost-effective method to apply in retail business.
Utility tools

Under the Food and Environmental Hygiene Department, The Centre for Food Safety (CFS) has launched the first iPhone App called "Live NL" on July 2011 to apply nutrition label information from web to mobile. By downloading the App, user can learn how to choose healthier foods using nutrition labels.

With KanHan EDU's development, this tool serves 3 main functions:

  1. Construct a personal database of favorite prepackaged food for searching and ranking according to pre-set nutrient contents;
  2. Based on user's chosen foods and intended consumption quantity, estimate the nutrients intake. ; and
  3. Compare nutrient intake between different types of food.

Working closely with CFS on programming logic and design, KanHan EDU has performed as a composer to formulate the functions and features of the App. Colorful design attracts thousands of download by iPhone , iPod and iPad users in a day.

Social Welfare Department (SWD) extends the promotion of "Senior Citizen Card Scheme" from internet to iPhones. The Senior Citizen Card provides a generally recognized proof of age to elders so as to facilitate their access to concessions, discounts or priority services offered by Government departments, public companies, private and commercial establishments. Connecting to the existing SWD's homepage, all updated information including contact info of different departments can be downloaded directly to mobile for access anywhere.
Entertainment
Over 300,000 Apps are now available for download at Apple App Store nowadays. Among them, more than 60% of revenue generated from free games for entertainment purpose. According to a market research firm Flurry, game Apps are always listed in the Top 100 in Apple App Store. This year, KanHan EDU has produced for a client with a leisure game called "Dice Book", an animated guide furnished by audio in Cantonese and Putonghua to let users experience the joy of dice games in different occasions.
With years of experience in programming and visual designs, our inaugural attempt of mobile application development has already resulted in numerous App projects in different industries particularly in the marketing area. The smartphone App development service is another key offering in our one-stop shop on our multimedia e-marketing platform encompassing traditional telephone, smart phones, fax, SMS and web.
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